Sunnyside for OWNA
Rebrand and redesign of a childcare app that lets teachers and parents communicate and manage the day in real time.
- Client
- OWNA
- Role
- UI/UX designer
- Industry
- Childcare, staff management
- Year
- 2018
Tasks: research and analysis, wireframing, prototyping.
Background
Sunnyside is a mobile and tablet childcare application by OWNA. The app is a platform that allows teachers and parents to communicate easily. Teachers can manage their tasks and the children efficiently, while updating their information throughout the day in real time.
Scope
As the app gained increasing success and funding, the client wanted a rebrand and redesign to improve user experience and brand consistency.
Opportunities
Sunnyside’s main point of difference against competitors was its flexibility and variety of functions, fully customisable to suit any institution.
Process
After initial research and analysis of competitors and design trends, I pitched a concept proposal to the client, then created storyboards and scenarios, followed by lo-fi wireframes, user testing, and collaboration with the developer team on handing off hi-fi prototypes and the design system, through to project delivery.
Result
OWNA saw an improvement of at least 30% in client conversion, as well as an increase of at least 25% in user interaction and session duration.
